06
Put the reward on the other side of the work
Vegetables first. Dessert last.
In 1959, psychologist David Premack described a behavioural principle that became known as the Premack Principle.
Put simply: access to something a person is more likely to do can reinforce something they are less likely to do.
It is sometimes called Grandma’s Rule:
Eat your vegetables, then you can have dessert.
Simple in theory. Difficult in practice.
The important part is the reward. It has to be something you genuinely want.
For a lot of students, social media, games and entertainment apps already have that pull. StudyIn uses that existing motivation instead of inventing a points system or another virtual reward.
You choose the apps you want access to. You study. You prove what you learned. Then you earn a window in which those apps are available again.
Study, Quiz, Earn Screen Time
There is a related idea in behavioural economics called temptation bundling. Katherine Milkman and colleagues tested what happened when people could enjoy tempting audiobooks while exercising. Initially, participants given gym-only access to the audiobooks visited the gym considerably more often than the control group.
The underlying idea is this: leverage something you crave to help do the things you know you should do.